Tuesday, 30 December 2014

How to scrape address from Google Maps

If you want to build a new online directory based website and want it to be popular with latest web contents, then you need the help of web scraping services from iWeb scraping. If you want to scrape address from maps.google.com, there is a specialized web scraping tool developed by iWeb scraping which can do the job for you. There are plenty of benefits with web scraping which includes market research, gathering customer information, managing product catalogs, compare prices, gather real estate data, gather job posting information etc. Web scraping technology is very popular nowadays and it saves lot of time and effort involved in manual extraction of data from websites.

The web scraping tools developed iWeb Scraping is very user-friendly and can extract specific information from targeted websites. It converts data from HTML web pages to useful formats like Excel spread sheets or Access database. Whatever web scraping requirements you have, you can contact iWeb Scraping as they have more than 3.5 years of web data extraction experience and offer the best prices in the industry. Also their services are available in 24x7 basis and free pilot projects will be done based on request.

Companies which require specific web data and look for an application which can automate the process and export the HTML data in structured format could benefit greatly from web scraping applications of iWeb scraping. You can easily extract data from multiple target websites, parse and re-assemble the information in HTML format to database or spread sheets as you wish. The application has simple point-and-click user-interface and any beginner can use it scrape address from Google Maps. If you want to gather address of people in particular region from Google maps, you can do it with help of web scraping application developed by iWebscraping.

Web Scraping is a technology that able to digest target website databases that are visible only as HTML web pages, and create a local, identical replica of those databases as a information or result. With our web scraping & web data extraction service we can capture web pages, then pin-point specific pieces of data/information you'd like to extract from web pages. What is needed in this process is much more than a Website crawler and set of Website wrappers. The time required to do web data extraction goes down in comparison to manually data copying and pasting job.

Source:http://www.articlesbase.com/information-technology-articles/how-to-scrape-address-from-google-maps-4683906.html

How to scrape address from Google Maps

If you want to build a new online directory based website and want it to be popular with latest web contents, then you need the help of web scraping services from iWeb scraping. If you want to scrape address from maps.google.com, there is a specialized web scraping tool developed by iWeb scraping which can do the job for you. There are plenty of benefits with web scraping which includes market research, gathering customer information, managing product catalogs, compare prices, gather real estate data, gather job posting information etc. Web scraping technology is very popular nowadays and it saves lot of time and effort involved in manual extraction of data from websites.

The web scraping tools developed iWeb Scraping is very user-friendly and can extract specific information from targeted websites. It converts data from HTML web pages to useful formats like Excel spread sheets or Access database. Whatever web scraping requirements you have, you can contact iWeb Scraping as they have more than 3.5 years of web data extraction experience and offer the best prices in the industry. Also their services are available in 24x7 basis and free pilot projects will be done based on request.

Companies which require specific web data and look for an application which can automate the process and export the HTML data in structured format could benefit greatly from web scraping applications of iWeb scraping. You can easily extract data from multiple target websites, parse and re-assemble the information in HTML format to database or spread sheets as you wish. The application has simple point-and-click user-interface and any beginner can use it scrape address from Google Maps. If you want to gather address of people in particular region from Google maps, you can do it with help of web scraping application developed by iWebscraping.

Web Scraping is a technology that able to digest target website databases that are visible only as HTML web pages, and create a local, identical replica of those databases as a information or result. With our web scraping & web data extraction service we can capture web pages, then pin-point specific pieces of data/information you'd like to extract from web pages. What is needed in this process is much more than a Website crawler and set of Website wrappers. The time required to do web data extraction goes down in comparison to manually data copying and pasting job.

Source:http://www.articlesbase.com/information-technology-articles/how-to-scrape-address-from-google-maps-4683906.html

Sunday, 28 December 2014

So What Exactly Is A Private Data Scraping Services To Use You?

If your computer connects to the Internet or resources on the request for this information, and queries to different servers. If you have a website to introduce to the site server recognizes your computer's IP address and displays the data and much more. Many e - commerce sites use to log your IP address, and the browsing patterns for marketing purposes.

Related Articles

Follow Some Tips For Data Scraping Services

Web Data Scraping Assuring Scraping Success Proxy Data Services

Data Scraping Services with Proxy Data Scraping

Web Data Extraction Services for Data Collection - Screen Scrapping Services, Data Mining Services

The  Scraping server you connect to your destination or to process your information and make a filter. For example, IP address or protocol filtering traffic through a  Scraping service. As you might guess, there are many types of  Scraping services. including the ability to a high demand for the software. Email messages are quickly sent to businesses and companies to help you search for contacts.

Although there are Sanding free  Scraping IP addresses in this way can work, the use of payment services, and automatic user interface (plug and play) are easy to give.  Scraping web information services, thus offering a variety of relevant sources of data.  Scraping information service organizations are generally used where large amounts of data every day. It is possible for you to receive efficient, high precision is also affordable.

Information on the various strategies that companies,  Scraping excellent information services, and use the structure planned out and has led to the introduction of more rapid relief of the Earth.

In addition, the application software that has flexibility as a priority. In addition, there is a software that can be tailored to the needs of customers, and satisfy various customer requirements play a major role. Particular software, allows businesses to sell, a customer provides the features necessary to provide the best experience.

If you do not use a private Data Scraping Services suggest that you immediately start your Internet marketing. It is an inexpensive but vital to your marketing company. To choose how to set up a private  Scraping service, visit my blog for more information. Data Scraping Services software as the activity data and provides a large amount of information, Sorting. In this way, the company reduced the cost and time savings and greater return on investment will be a concept.

Without the steady stream of data from these sites to get stopped? Scraping HTML page requests sent by argument on the web server, depending on changes in production, it is very likely to break their staff. 

Data Scraping Services is common in the respective outsourcing company. Many companies outsource  Data Scraping Services service companies are increasingly outsourcing these services, and generally dealing with the Internet business-related activities, in particular a lot of money, can earn.

Web  Data Scraping Services, pull information from a structured plan format. Informal or semi-structured data source from the source.They are there to just work on your own server to extract data to execute. IP blocking is not a problem for them when they switch servers in minutes and back on track, scraping exercise. Try this service and you'll see what I mean.

It is an inexpensive but vital to your marketing company. To choose how to set up a private  Scraping service, visit my blog for more information. Data Scraping Services software as the activity data and provides a large amount of information, Sorting. In this way, the company reduced the cost and time savings and greater return on investment will be a concept.

Source:http://www.articlesbase.com/outsourcing-articles/so-what-exactly-is-a-private-data-scraping-services-to-use-you-5587140.html

Thursday, 25 December 2014

Limitations and Challenges in Effective Web Data Mining

Web data mining and data collection is critical process for many business and market research firms today. Conventional Web data mining techniques involve search engines like Google, Yahoo, AOL, etc and keyword, directory and topic-based searches. Since the Web's existing structure cannot provide high-quality, definite and intelligent information, systematic web data mining may help you get desired business intelligence and relevant data.

Factors that affect the effectiveness of keyword-based searches include:

• Use of general or broad keywords on search engines result in millions of web pages, many of which are totally irrelevant.

• Similar or multi-variant keyword semantics my return ambiguous results. For an instant word panther could be an animal, sports accessory or movie name.

• It is quite possible that you may miss many highly relevant web pages that do not directly include the searched keyword.

The most important factor that prohibits deep web access is the effectiveness of search engine crawlers. Modern search engine crawlers or bot can not access the entire web due to bandwidth limitations. There are thousands of internet databases that can offer high-quality, editor scanned and well-maintained information, but are not accessed by the crawlers.

Almost all search engines have limited options for keyword query combination. For example Google and Yahoo provide option like phrase match or exact match to limit search results. It demands for more efforts and time to get most relevant information. Since human behavior and choices change over time, a web page needs to be updated more frequently to reflect these trends. Also, there is limited space for multi-dimensional web data mining since existing information search rely heavily on keyword-based indices, not the real data.

Above mentioned limitations and challenges have resulted in a quest for efficiently and effectively discover and use Web resources. Send us any of your queries regarding Web Data mining processes to explore the topic in more detail.

Source: http://ezinearticles.com/?Limitations-and-Challenges-in-Effective-Web-Data-Mining&id=5012994

Monday, 22 December 2014

GScholarXScraper: Hacking the GScholarScraper function with XPath

Kay Cichini recently wrote a word-cloud R function called GScholarScraper on his blog which when given a search string will scrape the associated search results returned by Google Scholar, across pages, and then produce a word-cloud visualisation.

This was of interest to me because around the same time I posted an independent Google Scholar scraper function  get_google_scholar_df() which does a similar job of the scraping part of Kay’s function using XPath (whereas he had used Regular Expressions). My function worked as follows: when given a Google Scholar URL it will extract as much information as it can from each search result on the URL webpage  into different columns of a dataframe structure.

In the comments of his blog post I figured it’d be fun to hack his function to provide an XPath alternative, GScholarXScraper. Essensially it’s still the same function he wrote and therefore full credit should go to Kay on this one as he fully deserves it – I certainly had no previous idea how to make a word cloud, plus I hadn’t used the tm package in ages (to the point where I’d forgotten most of it!). The main changes I made were as follows:

    Restructure internal code of GScholarScraper into a series of local functions which each do a seperate job (this made it easier for me to hack because I understood what was doing what and why).

    As far as possible, strip out Regular Expressions and replace with XPath alternatives (made possible via the XML package). Hence the change of name to GScholarXScraper. Basically, apart from a little messing about with the generation of the URLs I just copied over my get_google_scholar_df() function and removed the Regular Expression alternatives. I’m not saying one is better than the other but f0r me personally, I find XPath shorter and quicker to code but either is a good approach for web scraping like this (note to self: I really need to lean more about regular expressions!) :)

•    Vectorise a few of the loops I saw (it surprises me how second nature this has become to me – I used to find the *apply family of functions rather confusing but thankfully not so much any more!).
•    Make use of getURL from the RCurl package (I was getting some mutibyte string problems originally when using readLines but this approach automatically fixed it for me).
•    Add option to make a word-cloud from either the “title” or the “description” fields of the Google Scholar search results
•    Added steaming via the Rstem package because I couldn’t get the Snowball package to install with my version of java. This was important to me because I was getting word clouds with variations of the same word on it e.g. “game”, “games”, “gaming”.
•    Forced use of URLencode() on generation of URLs to automatically avoid problems with search terms like “Baldur’s Gate” which would otherwise fail.

I think that’s pretty much everything I added. Anyway, here’s how it works (link to full code at end of post):

</pre>
<div id="LC198"># #EXAMPLE 1: Display word cloud based on the title field of each Google Scholar search result returned</div>
<div id="LC199"># GScholarXScraper(search.str = "Baldur's Gate", field = "title", write.table = FALSE, stem = TRUE)</div>
<div id="LC200">#</div>
<div id="LC201"># # word freq</div>
<div id="LC202"># # game game 71</div>
<div id="LC203"># # comput comput 22</div>
<div id="LC204"># # video video 13</div>
<div id="LC205"># # learn learn 11</div>
<div id="LC206"># # [TRUNC...]</div>
<div id="LC207"># #</div>
<div id="LC208"># #</div>
<div id="LC209"># # Number of titles submitted = 210</div>
<div id="LC210"># #</div>
<div id="LC211"># # Number of results as retrieved from first webpage = 267</div>
<div id="LC212"># #</div>
<div id="LC213"># # Be aware that sometimes titles in Google Scholar outputs are truncated - that is why, i.e., some mandatory intitle-search strings may not be contained in all titles</div>

<pre>

// image

I think that’s kind of cool and corresponds to what I would expect for a search about the legendary Baldur’s Gate computer role playing game :)  The following is produced if we look at the ‘description’ filed instead of the ‘title’ field:

</pre>

<div id="LC215"># # EXAMPLE 2: Display word cloud based on the description field of each Google Scholar search result returned</div>
<div id="LC216">GScholarXScraper(search.str = "Baldur's Gate", field = "description", write.table = FALSE, stem = TRUE)</div>
<div id="LC217">#</div>
<div id="LC218"># # word freq</div>
<div id="LC219"># # page page 147</div>
<div id="LC220"># # gate gate 132</div>
<div id="LC221"># # game game 130</div>
<div id="LC222"># # baldur baldur 129</div>
<div id="LC223"># # roleplay roleplay 21</div>
<div id="LC224"># # [TRUNC...]</div>
<div id="LC225"># #</div>
<div id="LC226"># # Number of titles submitted = 210</div>
<div id="LC227"># #</div>
<div id="LC228"># # Number of results as retrieved from first webpage = 267</div>
<div id="LC229"># #</div>
<div id="LC230"># # Be aware that sometimes titles in Google Scholar outputs are truncated - that is why, i.e., some mandatory intitle-search strings may not be contained in all titles</div>
<pre>

//image

Not bad. I could see myself using the text mining and word cloud functionality with other projects I’ve been playing with such as Facebook, Google+, Yahoo search pages, Google search pages, Bing search pages… could be fun!

Many thanks again to Kay for making his code publicly available so that I could play with it and improve my programming skill set.

Code:

Full code for GScholarXScraper can be found here: https://github.com/tonybreyal/Blog-Reference-Functions/blob/master/R/GScholarXScraper/GScholarXScraper

Original GSchloarScraper code is here: https://docs.google.com/document/d/1w_7niLqTUT0hmLxMfPEB7pGiA6MXoZBy6qPsKsEe_O0/edit?hl=en_US

Full code for just the XPath scraping function is here: https://github.com/tonybreyal/Blog-Reference-Functions/blob/master/R/googleScholarXScraper/googleScholarXScraper.R

Source:http://www.r-bloggers.com/gscholarxscraper-hacking-the-gscholarscraper-function-with-xpath/

Friday, 19 December 2014

Extractions and Skin Care

As an esthetician or skin care professional, you may have heard some controversy over the matter of performing extractions during a routine facial service. What may seem like a relatively simple procedure can actually raise great controversy in the world of esthetics. Some estheticians regard extractions as a matter of providing a complete service while others see this as inflicting trauma to the skin. Learning more about both sides of the issue can help you as a professional in making an informed decision and explaining the issue to your clients.

What is an extraction?

As a basic review, an extraction is removing impurity (plug of dead skin or oil) from a pore or pimple. It is the removal of both blackheads and whiteheads from the skin. Extractions occur after the skin has been thoroughly cleansed, exfoliated and sometimes steamed to soften the area prior to extraction.

Why Do It?

Extractions are considered a "must" by many estheticians when performing a routine facial because they want to leave their clients skin looking and feeling it's best. When done correctly, a simple extraction should be quick and relatively painless. As a trained esthetician it is important to know if your client has sensitive skin which would make them more prone to the damage that can be caused by extractions.

Why Not?

Extractions should only be performed by a trained esthetician and should not be done in excess. Extractions can cause broken capillaries or sin irritations that can lead to more (not less) breakouts. Extractions can also cause discomfort for your client when done incorrectly so you should seek their permission before performing any type of extraction during their facial. Remember your client has the right to know any product or procedure being performed on their skin and make an informed choice.

Who Decides?

As an esthetician it may be entirely up to you or it may be a procedure within your salon to do or not do extractions. It is important to check the guidelines of your employer and know their policies before performing any procedure. Remember to explain extractions and their benefits and possible complications to your client. Trust is an important part of any relationship and your client needs to know you are being open and honest with them. The last thing you want as a professional is a reputation for inflicting unnecessary and unwanted procedures or damage to your client's skin.

Bellanina Institute's owner and director, Nina Howard, is a multi-talented, forward-thinking entrepreneur who has built the Bellanina brand form the ground up to a successful million-dollar spa, spa training business, and skin care product line. Nina is a Licensed Esthetician with Para-Medical studies, Massage Therapist, Polarity Therapist, Skin Care Educator, Artist, and Professional Interior Designer.

Source:http://ezinearticles.com/?Extractions-and-Skin-Care&id=5271715

Wednesday, 17 December 2014

Benefits of Predictive Analytics and Data Mining Services

Predictive Analytics is the process of dealing with variety of data and apply various mathematical formulas to discover the best decision for a given situation. Predictive analytics gives your company a competitive edge and can be used to improve ROI substantially. It is the decision science that removes guesswork out of the decision-making process and applies proven scientific guidelines to find right solution in the shortest time possible.

Predictive analytics can be helpful in answering questions like:

•    Who are most likely to respond to your offer?
•    Who are most likely to ignore?
•    Who are most likely to discontinue your service?
•    How much a consumer will spend on your product?
•    Which transaction is a fraud?
•    Which insurance claim is a fraudulent?
•    What resource should I dedicate at a given time?

Benefits of Data mining include:

•    Better understanding of customer behavior propels better decision
•    Profitable customers can be spotted fast and served accordingly
•    Generate more business by reaching hidden markets
•    Target your Marketing message more effectively
•    Helps in minimizing risk and improves ROI.
•    Improve profitability by detecting abnormal patterns in sales, claims, transactions etc
•    Improved customer service and confidence
•    Significant reduction in Direct Marketing expenses

Basic steps of Predictive Analytics are as follows:


•    Spot the business problem or goal
•    Explore various data sources such as transaction history, user demography, catalog details, etc)
•    Extract different data patterns from the above data
•    Build a sample model based on data & problem
•    Classify data, find valuable factors, generate new variables
•    Construct a Predictive model using sample
•    Validate and Deploy this Model

Standard techniques used for it are:

•    Decision Tree
•    Multi-purpose Scaling
•    Linear Regressions
•    Logistic Regressions
•    Factor Analytics
•    Genetic Algorithms
•    Cluster Analytics
•    Product Association

Should you have any queries regarding Data Mining or Predictive Analytics applications, please feel free to contact us. We would be pleased to answer each of your queries in detail.

Source:http://ezinearticles.com/?Benefits-of-Predictive-Analytics-and-Data-Mining-Services&id=4766989

Monday, 15 December 2014

RAM Scraping a New Old Favorite For Hackers

Some of the best stories involve a conflict with an old enemy: a friend-turned-foe, long thought dead, returning from the grave for violent retribution; an ancient order of dark siders from the distant reaches of the galaxy, hiding in plain sight and waiting to seize power for themselves; a dark lord thought destroyed millennia ago, only to rise again and seek his favorite piece of jewelry.  The list goes on.

Granted, 2011 isn’t quite “millennia,” and this story isn’t meant for entertainment, but the old foe in this instance is nonetheless dangerous in its own right.  That is the year when RAM scraping malware first made major headlines: originating as an advanced version of the Trackr malware, controlled through a botnet, it was discovered in the compromised Point of Sale (POS) systems of a university and several hotels.  And while it seemed recently that this method had dwindled in popularity, the Target and other retail breaches saw it return with a vengeance.  With 110 million Target customers having their information compromised, it was easily one the largest incidents involving memory scrapers.

How does it work?  First, the malware has to be introduced into the POS network, which can happen via any machine that is connected to the network, or unsecured wireless networks.  Even with firewalls, an infected laptop could serve as a vector.  Once installed, the malware can hide in the shadows, employing encryption or antivirus-avoiding tools to prevent its identification until it’s ready to strike.  Then, when a customer’s card gets used at a POS machine, the data contained within—name, card number, security code, etc.—gets sent to the system memory.  “There is that opportunity to steal the credit card information when it is in memory, perhaps even before your payment has even been authorized, and the data hasn't even been written to the hard drive yet,” says security researcher Graham Cluley.

So, why not encrypt the system’s memory, when it’s at its most vulnerable?  Not that simple, sadly: “No matter how strong your encryption is, if the system needs to process data or process the code, everything needs to be decrypted in memory,” Chris Elisan, principal malware scientist at security firm RSA, explained to Dark Reading.

There are certain steps a company can take, of course, and should take, to reduce the risk.  Strong passwords to access the POS machines, firewalls to isolate the POS network from the Internet, disabling remote access to POS systems, to name a few.  All the same, while these measures are vital and should be used, I don’t think, in light of recent breaches, they are sufficient.  Now, I wrote a short time ago about the impending October 2014 deadline imposed by the credit card industry, regarding the systematic switch to chipped credit card technology; adopting this standard will definitely assist in eradicating this problem.  But, until such a time when a widespread implementation of new systems comes about, always be vigilant to protect your data from attack, because what’s old is new again, and a colossal data breach is a story consumers are liable to seek financial restitution for.

Source:http://www.netlib.com/blog/application-security/RAM-Scraping-a-New-Old-Favorite-For-Hackers.asp

Saturday, 13 December 2014

Scrape it – Save it – Get it

I imagine I’m talking to a load of developers. Which is odd seeing as I’m not a developer. In fact, I decided to lose my coding virginity by riding the ScraperWiki digger! I’m a journalist interested in data as a beat so all I need to do is scrape. All my programming will be done on ScraperWiki, as such this is the only coding home I know. So if you’re new to ScraperWiki and want to make the site a scraping home-away-from-home, here are the basics for scraping, saving and downloading your data:

With these three simple steps you can take advantage of what ScraperWiki has to offer – writing, running and debugging code in an easy to use editor; collaborative coding with chat and user viewing functions; a dashboard with all your scrapers in one place; examples, cheat sheets and documentation; a huge range of libraries at your disposal; a datastore with API callback; and email alerts to let you know when your scrapers break.

So give it a go and let us know what you think!

Source:https://blog.scraperwiki.com/2011/04/scrape-it-save-it-get-it/

Thursday, 11 December 2014

Ethics in data journalism: mass data gathering – scraping, FOI and deception

Mass data gathering – scraping, FOI, deception and harm

The data journalism practice of ‘scraping’ – getting a computer to capture information from online sources – raises some ethical issues around deception and minimisation of harm. Some scrapers, for example, ‘pretend’ to be a particular web browser, or pace their scraping activity more slowly to avoid detection. But the deception is practised on another computer, not a human – so is it deception at all? And if the ‘victim’ is a computer, is there harm?

The tension here is between the ethics of virtue (“I do not deceive”) and teleological ethics (good or bad impact of actions). A scraper might include a small element of deception, but the act of scraping (as distinct from publishing the resulting information) harms no human. Most journalists can live with that.

The exception is where a scraper makes such excessive demands on a site that it impairs that site’s performance (because it is repetitively requesting so many pages in a small space of time). This not only negatively impacts on the experience of users of the site, but consequently the site’s publishers too (in many cases sites will block sources of heavy demand, breaking the scraper anyway).

Although the harm may be justified against a wider ‘public good’, it is unnecessary: a well designed scraper should not make such excessive demands, nor should it draw attention to itself by doing so. The person writing such a scraper should ensure that it does not run more often than is necessary, or that it runs more slowly to spread the demands on the site being scraped. Notably in this regard, ProPublica’s scraping project Upton “helps you be a good citizen [by avoiding] hitting the site you’re scraping with requests that are unnecessary because you’ve already downloaded a certain page” (Merrill, 2013).

Attempts to minimise that load can itself generate ethical concerns. The creator of seminal data journalism projects chicagocrime.org and Everyblock, Adrian Holovaty, addresses some of these in his series on ‘Sane data updates’ and urges being upfront about

    “which parts of the data might be out of date, how often it’s updated, which bits of the data are updated … and any other peculiarities about your process … Any application that repurposes data from another source has an obligation to explain how it gets the data … The more transparent you are about it, the better.” (Holovaty, 2013)

Publishing scraped data in full does raise legal issues around the copyright and database rights surrounding that information. The journalist should decide whether the story can be told accurately without publishing the full data.

Issues raised by scraping can also be applied to analogous methods using simple email technology, such as the mass-generation of Freedom of Information requests. Sending the same FOI request to dozens or hundreds of authorities results in a significant pressure on, and cost to, public authorities, so the public interest of the question must justify that, rather than its value as a story alone. Journalists must also check the information is not accessible through other means before embarking on a mass-email.

Source: http://onlinejournalismblog.com/2013/09/18/ethics-in-data-journalism-mass-data-gathering-scraping-foi-and-deception/

Monday, 8 December 2014

The Hubcast #4: A Guide to Boston, Scraping Local Leads, & Designers.Hubspot.com

The Hubcast Podcast Episode 004

Welcome back to The Hubcast folks! As mentioned last week, this will be a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas.

Show Notes:

Inbound 2014

THE INSIDER’S GUIDE TO BOSTON

Boston Guide


On September 15-18, the Boston Convention & Exhibition Center will be filled with sales and marketing professionals for INBOUND 2014. Whether this will be your first time visiting Boston, you’ve visited Boston in the past, or you’ve lived in the city for years, The Insider’s Guide to Boston is your go-to guide for enjoying everything the city has to offer. Click on a persona below to get started.

Are you the The Brewmaster – The Workaholic – The Chillaxer?

Check out the guide here

HubSpot Tips & Tricks

Prospects Tool – Scrape Local Leads
Prospects Tool


This weeks tip / trick is how to silence some of the noise in your prospect tool. Sometimes you might have need to just look at local leads for calls or drop offs. We show you how to do that and much more with the HubSpot Prospects Tool.

Watch the tutorial here

HubSpot Strategy
Crack down on your sites copy.


We talk about how your home page and about pages are talking to your potential customers in all the wrong ways. Are you the me, me, me person at the digital party? Or are you letting people know how their problems can be solved by your products or services.

HubSpot Updates
(Each week on the Hubcast, George and Marcus will be looking at HubSpot’s newest updates to their software. And in this particular episode, we’ll be discussing 2 of their newest updates)
Default Contact Properties

You can now choose a default option on contact properties that sets a default value for that property that can be applied across your entire contacts database. When creating or editing a new contact property in Contacts Settings, you’ll see a new default option next to the labels on properties with field types “Dropdown,” “Radio Select” and “Single On/Off Checkbox”.

Default Contact Properties

When you set a contact property as “default”, all contacts who don’t have any value set for this property will adopt the default value you’ve selected. In the example above, we’re creating a property to track whether your contact uses a new feature. Initially, all of them would be “No,” and that’s the default property that will be applied database-wide. As a result, this’ll get stamped on each contact record the value wasn’t present on.

Now, when you want to apply a contact property across multiple contacts, you don’t have to create a list of those contacts and then create a workflow that stamps that contact property across those contacts. This new feature allows you to bypass those steps by using the “default” option on new contact properties you create.

Watch the tutorial here
RSS Module with Images

Now available is a new option within modules in the template builder that will allow you to easily add a featured image to an RSS module. This module will show a blog post’s featured image next to the feed of recent blog content. If you are a marketer, all you need to do is simply check the “Featured Image” box off in the RSS Listing module to display a list of recent COS blog posts with images on any page. No developers or code necessary to do this!

If you are a designer and want to add additional styling to an RSS module with images, you can do so using HubL tokens.

Here is documentation on how to get started.

Default Contact Properties
Watch the tutorial here

HubSpot Wishlist

 The HubSpot Keywords Tool


Why oh why!!!! Hubspot why can we only have 1,000 keywords in our keywords tool? We talk about how for many companies a 1,000 keywords dont just cut it. For example Yale applaince can easily blow through those keywords.

Source: http://www.thesaleslion.com/hubcast-podcast-004/

Monday, 1 December 2014

Web Scraping’s 2013 Review – part 2

As promised we came back with the second part of this year’s web scraping review. Today we will focus not only on events of 2013 that regarded web scraping but also Big data and what this year meant for this concept.

First of all, we could not talked about the conferences in which data mining was involved without talking about TED conferences. This year the speakers focused on the power of data analysis to help medicine and to prevent possible crises in third world countries. Regarding data mining, everyone agreed that this is one of the best ways to obtain virtual data.

Also a study by MeriTalk  a government IT networking group, ordered by NetApp showed this year that companies are not prepared to receive the informational revolution. The survey found that state and local IT pros are struggling to keep up with data demands. Just 59% of state and local agencies are analyzing the data they collect and less than half are using it to make strategic decisions. State and local agencies estimate that they have just 46% of the data storage and access, 42% of the computing power, and 35% of the personnel they need to successfully leverage large data sets.

Some economists argue that it is often difficult to estimate the true value of new technologies, and that Big Data may already be delivering benefits that are uncounted in official economic statistics. Cat videos and television programs on Hulu, for example, produce pleasure for Web surfers — so shouldn’t economists find a way to value such intangible activity, whether or not it moves the needle of the gross domestic product?

We will end this article with some numbers about the sumptuous growth of data available on the internet.  There were 30 billion gigabytes of video, e-mails, Web transactions and business-to-business analytics in 2005. The total is expected to reach more than 20 times that figure in 2013, with off-the-charts increases to follow in the years ahead, according to researches conducted by Cisco, so as you can see we have good premises to believe that 2014 will be at least as good as 2013.

Source:http://thewebminer.com/blog/2013/12/